KEY TAKEAWAYS

  • Cloud-based information security simplifies the updating process.
  • Clients only pay for what they need, which lets you prioritize convenient pay schedules.
  • Make operational expenditures instead of capital expenditures.
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If your customers think cloud-based information security costs too much, tell them what’s even more expensive: losing the business after a major security breach. Because, yes, that’s always the risk when you fail to properly secure your network and data.

With that cold reality out of the way, you can explain why using cloud-based security not only makes sense, but typically costs less than any on-premise security platform available to your customers. That’s especially the case if they run small and medium-sized businesses with tight budgets.

Here are five reasons cloud-based information security is more effective and affordable:

1. Consistent approach

Without a cloud-based security platform, information security can be a real bear. Keeping up with patches and software updates isn’t for the fainthearted. If a business doesn’t even have a full-time IT person, these tasks go undone and the risk of a potentially devastating security risk increases dramatically. Another common scenario involves technology silos managed with different approaches, sometimes adhering to multiple, vastly different security policies. A cloud-based  security-as-a-service platform establishes uniformity, with all systems and locations managed by the same security rules from one central dashboard. This minimizes errors and vulnerabilities in your MSP business.

2. Cost controls

Central management brings administrative costs under control. When different security systems and protocols are in use from one site to another, costs tend to escalate — and as a perverse reward for that, security actually weakens. Centralize the whole process and manage everything according to the same rules, and you’ll have a much better handle on cost.

3. Pay-as-you-go

Why pay for something you don’t use? That’s the dirty little secret of legacy on-premise systems — businesses buy overcapacity thinking they’ll need it later, but obsolescence sets in before that ever happens. With a cloud-based approach, your customers only pay for the capacity they use, and as their businesses grow, costs rise accordingly. Budgeting is more precise, and the prospect of paying for unneeded capacity goes away.

4. Easier payments

Just like financing a car, paying monthly installments for an information security service is easier to absorb than the high upfront costs of a complex security platform. Most businesses welcome the prospect of an affordable monthly bill versus a major cash outlay. Of course, it’s up to you to come up with the right formula to keep those monthly fees attractive. However, this aspect of cloud managed security services is by far one of the most appealing to business decision makers.

5. Opex vs. capex

Paying for a service, as opposed to making a purchase, allows companies to treat costs that would otherwise be considered capital expenditures as operational expenditures. This is beneficial in multiple ways. It improvises cash flow, eliminates asset depreciation costs and eases the tax burden. Because depreciation doesn’t have to be calculated over a number of years, operating costs are fully tax-deductible in the year they occur. That’s music to accountants’ ears.

If these five reasons aren’t enough to get your customers drooling over cloud-based information security, you may need to find new ones. Without a doubt, cloud-based security is the best approach for most SMBs — at an affordable price.